BROWN is the new BLACK - Rumi Cosmetiques UK

BROWN is the new BLACK

Date: 22 Dec, 2021

Our Black Friday Sale flew by so quickly, I can’t believe I’m writing a blog on our next treat we have prepared for you.  

Having had many meaningful and deep conversations with you about what it means to be a lady in her 40’s, 50’s, 60’s, 70’s and even 80’s and 90’s striving to be the best version of yourself and still wanting to look your best, I couldn’t wait for you to hear the news.  

Striving to be the best version of yourself, the inner work, is always harder, just because we all (almost) are well-aware of it and still can’t find will that’s strong enough to pursue everything we want or have always wanted to achieve personally.  

Perhaps for some it’s not the case of willpower. I know many ladies that have unfortunately suffered from different diseases, accidents, losses, strokes of their own or their loved ones.

It’s never easy and usually willpower isn’t the decisive factor in these cases. I pray for all of you my fellow ladies, you are stronger than you think and your power grows each day. I mean it with all my heart and soul. 

At times, it’s something only we ourselves know and not being able to do it can significantly decrease the level of our confidence and the way we view ourselves as well as the world in general.

Growing older, as we all have got to understand ourselves, also invites changes that can be seen from the outside. Grey hair, fine lines, wrinkles, varicose veins, saggy skin, thinning hair, pigmentation, you name it, I probably have it all.  

The point I’m trying to make is that it becomes more and more challenging to look your best as the definition of “your best” can change nearly every day.  

Actually, just recently we got a message from a customer saying her eyelashes fell out almost overnight and since then they were never the same. They grew back spikey, fell out more frequently and broke when removing mascara.  

So many of you have said that black mascara is just too harsh for your current complexion and no one wants to look like a drag queen at 56, besides the actual drag queen perhaps.

Ask and it is given, ladies! 

Please welcome, our VolumeCare+ mascara in BROWN!

It will give you the classy and expressive look without being too harsh of a statement.  

More suitable for mature ladies that we are, not to forget our dear fair-skinned as well as fair, red and silver-haired ma’ams. 

Thank you for being so patient with us as we really wanted to make it P-E-R-F-E-C-T! And it is! 

I love using brown mascara as it also looks more natural, which is something I tend to strive for recently. My husband usually thinks I have no makeup on as it perfectly blends in with my complexion.  

At times I also like to switch it up, so I make sure I have both of the VolumeCare+ mascaras in my toiletry bag. Perhaps for a special event, when a special feeling occurs or wearing particular clothes entails a black one instead of the usual brown and I’m always prepared!  

Plus, having more options in regards of makeup always helps me look my best according to the way I feel that particular day. Variety brings me peace and balance. 

All in all, it’s such a wonderful celebration for all of the Rumi Cosmetiques team and our dearest of customers, it’s something we all have been longing for and it’s finally here… like a Christmas miracle… 

Order yours, sit back and relax! I hope you have a lovely and warm rest of the day!  

Festive greetings,

BROWSE OUR PRODUCTS

COMMENTS ON THIS POST ( 28 )

Carole mcdade
Carole mcdade

20 Jan, 2022

Is your brown proper brown because like the previous comments I’m fair and black looks terrible on me, the only browns I can find are very dark and they might as well be black because it’s still too dark. Is it possible to send a sample so I know it’s the right colour for me

Jo T-C
Jo T-C

10 Jan, 2022

This is great news for a middle aged natural redhead such as myself. Thank you!

June Edmonston
June Edmonston

07 Jan, 2022

So pleased you now have brown, was disappointed as black too harsh for me.
Now I can order some for me and the serum.
My daughter is happy as she gets the black.
Thanks for listening to us x

Margaret Potts
Margaret Potts

29 Dec, 2021

I would like to order as follows…

1 no Black mascara

1 no Brown mascara

Doreen Jones
Doreen Jones

24 Dec, 2021

Will order in new year when the post is more reliable in my area thank you

Jacqueline
Jacqueline

24 Dec, 2021

I love the black mascara )so I may try the dark brown one next)
it’s easy to apply and I cannot believe that it never smudges! The eyebrow pencil with highlighter is also gorgeous.
Will you be producing eye liners soon? (I really hope so)

Barbara
Barbara

23 Dec, 2021

It’s great that you have added a brown mascara to your collection. I bought the black version with trepidation that it would irritate my eyes as I have experienced with other brands, even those said to be hypoallergenic. I’ve had no problem wearing your brand all day – the only problem was removing it sufficiently. This was solved by using micellar water. I look forward to buying the brown shade when my black has finished as brown would always be my preferred shade.

Lyn
Lyn

23 Dec, 2021

I am trying to buy the brown mascara but only have a picture to choose from and no confirmation of the colour I am buying so no purchase yet!

Ann Futter
Ann Futter

23 Dec, 2021

The brown mascara is a great idea, I used to wear brown/black several years ago then changed to black which I am still happy with although it is nice to know there is now an alternative.

Margaret
Margaret

23 Dec, 2021

Brilliant news. I do prefer a brown mascara but am really happy with my current Rumi mascara. It covers so well and washes off at the end of the day. Brown is kinder to an older complexion though. Well done 👍

Tina Cornah
Tina Cornah

23 Dec, 2021

Can’t wait to try the brown. I’m ordering now x

Gillian
Gillian

23 Dec, 2021

Just got my second black mascara, but I’m very pleased to know there is now a brown as that’s what I was using before I discovered Rumi! Thank you for telling us about it!

Annette taylor
Annette taylor

23 Dec, 2021

Great news I always used to use brown or brown black so it will be good to try this new one. One other point I really struggle to remove the mascara any tips ??

Sally
Sally

23 Dec, 2021

Fantastic news. Well done and I will order in NewvYear. Happy Christmas.

Kathleen  Jenner
Kathleen Jenner

23 Dec, 2021

Thank you for listening to us . I will order ASAP .

Lynne
Lynne

23 Dec, 2021

Great, expect an order from me in the new year. 😁 x

Edna Cooper
Edna Cooper

23 Dec, 2021

Love your mascara I will be ordering
The brown one after the holidays

Lyn Coester
Lyn Coester

23 Dec, 2021

Love that you now do Brown mascara. Will definitely buy this

Maria
Maria

23 Dec, 2021

Will definitely try the new brown mascara, at 71 I’m lucky to still have dark brown hair, (not coloured btw) but still find black mascara a bit harsh as my skin colour has changed over the years.

Jan Page
Jan Page

23 Dec, 2021

I’ve been using brown mascara for many years but switched to black as I LOVE your mascara but I’m so glad you’ve made a brown one now as black is a tad harsh for my 66 year old eyes! Will be ordering immediately!! Thanks Kate x

Margaret
Margaret

23 Dec, 2021

So glad you now have brown mascara!!
Will be ordering mine shortly.
Thank you!

chris chanona
chris chanona

23 Dec, 2021

Just bought a new black! I definitely will buy the brown as I prefer brown. Not clear how to order brown yet?

GrandmaBru
GrandmaBru

23 Dec, 2021

Excellent write up, Brown mascara is a ‘must’ for older complexions, otherwise pantomime dame comes to mind. A classy, natural look, with gentle, flattering eye make up is much better. Well done Rumi.

Agnes Seddon
Agnes Seddon

23 Dec, 2021

Have the black it works perfect for me I’m 80 will definitely try the brown x

Bobby
Bobby

23 Dec, 2021

Yay! Love, love, love VolumeCare+ but have been waiting for a softer brown colour – thanks so much, ladies!

Penny Noble
Penny Noble

23 Dec, 2021

Thanks for listening – just about to order! What a treat!

Jean Leggett
Jean Leggett

23 Dec, 2021

I am delighted to hear you now have a brown mascara. Can’t wait to try it. Thank you!

SparklyJane
SparklyJane

23 Dec, 2021

Great News. Just what us ‘oldies’ have been waiting for. Will let you know how well it works on me – I’m 72. X

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