Healthier, More Feminine & Attractive - Rumi Cosmetiques UK

healthier, more feminine & Attractive

Date: 24 Jun, 2021

And one day she discovered that she was fierce, and strong, and full of fire, and that not even she could hold herself back because her passion burned brighter than her fears.” – Mark Anthony

Although at Rumi Cosmetiques we value true passion and one’s personality much more than the way someone looks, we still want to encourage women to look their best and do their best, regardless of their age and what others may think.

And although it also may be disheartening to acknowledge, perceived attractiveness still is important to almost everyone, even if we don’t necessarily like or support it. We want to look beautiful, right, what’s bad about it?

Empirical studies show that attractiveness is related to a variety of real-world benefits, such as increased employment opportunities, particularly for jobs that involve lots of interaction with customers and higher income.

These outcomes may be due to the attractiveness halo effect or the heuristic that “what is beautiful is good” in which people who are perceived as more attractive are also perceived to have various other positive characteristics, such as being seen as more qualified than a less attractive individual with the same qualifications.

WHAT ROLE DO EYELASHES PLAY IN OVERALL APPEARANCE?

Although there has been much research on what physical features influence perceptions of attractiveness, the impact of eyelash appearance has not been well studied, yet some recent studies show real results.

It’s interesting how such a tiny part of our looks – our eyelashes - can actually influence one’s perceptions of our attractiveness and even health and femininity! Crazy, right?

"The difference between something good and something great is attention to detail."- C. Swindoll

Although precise norms around eyelashes vary across time and culture, the use of eyelash-enhancing products like mascaras, eyeliners and serums has been documented for over 4,000 years and in many cultures.

Similar to head hair, eyelashes thin and become lighter with age, thus, longer eyelashes may also be an external cue to youth and, indirectly, women’s reproductive ability and could contribute to perceptions of attractiveness.

BEAUTIFUL IS GOOD

In other research, the amount of contrast in luminance between the brows, eyes, and mouth and their surrounding regions has been shown to affect perceptions of age. More specifically, increased contrast (darker brows and lashes, relative to skin tone) is associated with youth and can easily be manipulated through the use of cosmetics – mascara, eyebrow pencils, shadows and more!

Can you even believe it? What takes no more than 2 minutes (e.g. putting on a coat of mascara) can change the way others view and probably will continue to view you as the first impressions are hard to forget!

In studies conducted in 2019 and 2020, it was demonstrated that women with augmented eyelashes were indeed rated as more attractive than the same women with shorter eyelashes. This appears to be the first set of studies demonstrating this effect. It seems likely that eyelash augmentation is indeed an effective strategy to enhance attractiveness, which is why it has been done for over 4,000 years.

In addition, it was found that people, especially women, with longer eyelashes were seen as healthier and as more feminine.

Although further research should be done to see whether lash length is related to perceived and actual health for both men and women, the currently available research suggests that rather than an arbitrary cultural preference, longer eyelashes may serve as an external cue to health and femininity.

RUMI EXPERIENCE

This research goes alongside the experience of our VolumeCare+ Mascara customers. There are thousands of beautiful ladies who report back to us that since trying our product they have received countless compliments from friends, colleagues and family. Some even say that their husband noticed their eyes for the first time ever.

This is what Jen, VolumeCare+ Customer said:

"I read about Rumi Mascara for older women on Facebook, so I thought I would give it a go and I LOVE IT. The compliments I’ve received have been unbelievable - my daughter in law first complimented me on my eyelashes and then last weekend both my daughters and my hubby asked me if I had my eyelashes done! For about 5 minutes I went along with them and said I’d had them lifted - they believed me! Then I told them about my new Rumi Mascara. Putting makeup on is a pleasure again and not a struggle. And just to add I am nearly 82 years of age."

Our specifically designed mascara for thinning eyelashes, our dear and oh so loved VolumeCare+, will not only make you look more attractive, feminine and healthy, but will help you feel your best self! We promise a classy yet impactful look. We promise it will make you feel great when you look in the mirror.

All the love in the world,

BROWSE OUR PRODUCTS

Leave a comment

Related blog posts

How does self-talk affect your self-image and confidence?

18 May, 2022 4 min 2

How does self-talk affect your self-image and confidence?

Read More
Law of Activity

03 May, 2022 6 min 1

Law of Activity

Read More
Attitude of Gratitude

25 Apr, 2022 5 min

Attitude of Gratitude

Read More
How to save money without saving money

25 Mar, 2022 6 min 3

How to save money without saving money

Read More
What to wear in spring?

18 Mar, 2022 3 min 6

What to wear in spring?

Read More
Your 'Happy' List

11 Mar, 2022 3 min 1

Your 'Happy' List

Read More
One sheet a day keeps the wrinkles away!

02 Mar, 2022 5 min 1

One sheet a day keeps the wrinkles away!

Read More
Saturday talks: Meditation, Building yourself up & Lifting others.

19 Feb, 2022 6 min 12

Saturday talks: Meditation, Building yourself up & Lifting others.

Read More
Why you should never sleep with makeup on

09 Feb, 2022 4 min 8

Why you should never sleep with makeup on

Read More
Clothing colours that compliment grey hair

05 Feb, 2022 5 min 11

Clothing colours that compliment grey hair

Read More
Blueberry Pancakes? Yes, please!

28 Jan, 2022 3 min

Blueberry Pancakes? Yes, please!

Read More
Thinning Hair - Solutions & Maintenance Tips

19 Jan, 2022 5 min 9

Thinning Hair - Solutions & Maintenance Tips

Read More
Do The Expiration Dates Really Matter?

14 Jan, 2022 4 min 6

Do The Expiration Dates Really Matter?

Read More
We are all in this together

07 Jan, 2022 4 min 15

We are all in this together

Read More
Get Yourself New Year Ready

30 Dec, 2021 3 min 5

Get Yourself New Year Ready

Read More
Merry Christmas + easy bark recipe!

25 Dec, 2021 4 min 2

Merry Christmas + easy bark recipe!

Read More
BROWN is the new BLACK

22 Dec, 2021 3 min 28

BROWN is the new BLACK

Read More
USE IT or LOSE IT - Ways to Improve Cognitive Function After 50

12 Nov, 2021 4 min

USE IT or LOSE IT - Ways to Improve Cognitive Function After 50

Read More
3 Gift Ideas Even You Can Create Yourself

06 Nov, 2021 4 min

3 Gift Ideas Even You Can Create Yourself

Read More
How to get through Halloween sweets and what to do instead?

29 Oct, 2021 5 min

How to get through Halloween sweets and what to do instead?

Read More
Colder months - Boost Yourself

25 Oct, 2021 3 min

Colder months - Boost Yourself

Read More
The Month of Menopause

15 Oct, 2021 3 min

The Month of Menopause

Read More
10 benefits of hyaluronic acid

08 Oct, 2021 4 min 2

10 benefits of hyaluronic acid

Read More
Staying Consistent With Eyelash Serum

01 Oct, 2021 4 min

Staying Consistent With Eyelash Serum

Read More
Droopy Eyes + Makeup Tips

26 Sep, 2021 4 min 2

Droopy Eyes + Makeup Tips

Read More
6 Vitamins For Vitality After 50

20 Sep, 2021 4 min 1

6 Vitamins For Vitality After 50

Read More
3 Tips For Saving Time

15 Sep, 2021 4 min 2

3 Tips For Saving Time

Read More
Small Joys

06 Aug, 2021 2 min

Small Joys

Read More
Healthier, More Feminine & Attractive

24 Jun, 2021 3 min

Healthier, More Feminine & Attractive

Read More
SLEEPING BEAUTY

14 Jun, 2021 3 min

SLEEPING BEAUTY

Read More
Spring Cleaning

28 Apr, 2021 4 min

Spring Cleaning

Read More
7 eyebrow mistakes 

13 Apr, 2021 5 min 8

7 eyebrow mistakes 

Read More
THERE IS NO PLACE LIKE HOME

03 Apr, 2021 3 min

THERE IS NO PLACE LIKE HOME

Read More
WHY USE EYELASH SERUM AND HOW DOES IT WORK?

15 Mar, 2021 3 min 5

WHY USE EYELASH SERUM AND HOW DOES IT WORK?

Read More
Happy Women's Day

08 Mar, 2021 3 min

Happy Women's Day

Read More
Caring for your eyelashes

24 Feb, 2021 3 min

Caring for your eyelashes

Read More