The classic mascara choice, black, is hard to beat. However, it shouldn’t be the “go to” for everyone looking to buy mascara – or, at least, it shouldn’t be the only option for most people.
There are women who are naturally very light-skinned and have light hair, but still choose to buy the blackest black mascara.
While there isn’t anything “wrong” with this per say, it does limit the impact that a softer shade of mascara offers.
When you use brown mascara with fairer skin, you create a softer look that can often look like clear mascara – it’s not apparent that you’re wearing anything if you apply it right! It looks natural and perfectly blends with your complexion.
Brown mascara is also a great option for people with blue or green eyes, as the softer shade nicely brings out the colour.
Black mascara can definitely look good on even very fair-skinned, light-haired people, but it’s a more dramatic look.
It works especially well for women with darker skin tones and darker hair; even just a single sweep of the mascara brush can add volume and shape to lashes while still looking like they’re not wearing makeup.
We suggest that most women have both mascara colours in their toiletry bag. The brown makes your complexion appear softer, more natural & elegant whereas the black on gives an expressive & memorable look.
That’s why we have prepared a special bundle offer for those women who would like to have a choice.
A brunch with friends softly whispers BROWN... but a romantic date night strongly states THE BLACK.