Customer Reviews

Based on 2400 reviews
Peggy Chavez
No clumps

This mascara is not only good for your lashes, but it lengthens and adds volume without clumping. A tip - it doesn't wash off easily, but does come off with micellar water.

Chris Jacobson

Great product!

Bea Bruton

I ordered (I thought) what was my last order which was black.. not brown that I received


Finally a mascara that accents my eyes without burning and itching!

Patricia Chambers
Volume Care Mascara

As an older person I find it stayed on quite well. I did see a difference in volume. Major plus is no raccoon eyes.

Patricia Rutter
Best mascara ever

I have tried probably hundreds of mascaras to find something that doesn't tear my eyelashes out when I wash my face but looks great and feels great and doesn't run. I can't tell you how many people have stopped me and said oh my God are those fake eyelashes. I'm telling you this product is amazing and I know they target older women but I don't care what your age is use this try this you'll never go back to anything else!!

Great Mascara!

I love the lash serum…it thickened & restored my lashes after losing a lot of them through COVID. The mascara, when used, also thickens your lashes! I am on my third tube!!

Beautiful mascara

Ever since I tried the black Rumi mascara I have been hooked and only use this brand now!
I like the brown for a softer look, it still gives the same incredible separated and lifted look to my lashes that the black version does but is an overall more muted effect, it would be absolutely perfect for very fair skins and light eyelashes/brows.
This mascara amplifies lashes without clumping, flaking, irritation or smudging - it really is beautiful and lashes feel soft and flexible whilst wearing a light coat of the mascara. I've never tried to build it up as I really like the natural look but one coat really makes a difference.

Molly DeBlois

VolumeCare+ Mascara

Susan Hege
Volume Care+ Mascara

I am so happy with your mascara. At 68 I was finding my favorite brand being to "heavy" feeling and always looked clumpy no matter how painstakingly I applied. The lightweight of Rumi and always keeping my lashes separated really worked for me. It was exactly what I was looking for in a new mascara. Thank you.